2022 Marketing Trends We’re Excited About
Eek! Grab a notebook. This blog post is full of spicy marketing tips! 🌶
We don’t know about you but we can't wait to see what the new year has to offer!
When working in digital marketing, trends move pretty quickly and it’s hard to know which ones are here for a minute and which ones will make a big impact
In the past, we’ve seen some notable predictions, like the rise of community-focused groups, but also some shady ones, like the death of influencer marketing… *eye roll*
As the new year approaches, we’re highlighting a few of the 2022 marketing predictions we’re most excited about that we know will help you build a lasting business.
P.S. Biased, but the 3rd one is our favorite 😉
Building a strong brand image
If you are looking to tap into millennial and emerging consumers it’s time to get comfortable with showing up to the table.
Building a strong brand image is instrumental in creating and sustaining a successful business. While paid strategies are beneficial in creating your online presence, we want to remind you to concentrate on building your brand awareness organically and directly by communicating with your audience consistently and personally.
You’ve heard this before and it still holds true, people buy from people. Your customer wants to buy from a brand they connect and identify with, not just a pretty sales page. Find the best way to connect with your audience, whether it’s through email or video tutorials and stick to it.
Connection and aligning values with a brand is not a trend.
If you’re a product-based business, a cause, solution or grassroot story will be key in building affinity for your brand.
If you’re a service provider, sharing your story, your social responsibility and your authentic life will be imperative for growth.
Not convinced yet? We’ll let the numbers do the talking!
86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2019).
81 percent of consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019)
Saying goodbye to website cookies
Your audience wants more privacy and control over their data and it’s time to adjust.
Meta (formerly known as Facebook) was forced to amend their data privacy regulations. This was a huge scandal that started in 2005 🤯
And before getting into more hot water, Apple quickly followed suit. We felt like we couldn’t escape the Apple vs. Facebook drama. And it turns out that the huge shift from the tech giant to allow users to control how third-party apps (aka Facebook, Instagram, etc.) could track them, ended up costing Meta $10 billion in advertising spend.
And now, Google is joining the ranks. Google recently announced Google Chrome (the number one web browser) will no longer track third-party cookies starting mid-2023 in a project called Privacy Sandbox. (It was supposed to be early 2022 but the timeline was pushed back).
While this will affect retargeting tremendously, it does open the door for inbound marketing to become a bigger part of your strategy and your marketing budgets to expand to experiential events and other ways to make meaningful connections with your customers.
Omnichannel is Queen
Omnichannel is not just a marketing buzzword. It’s a real strategic approach that has been around for decades.
The premise of an omnichannel approach is to integrate your marketing efforts in order to display a unified message and brand positioning no matter where your customers find you. This means that if your marketing mix includes a website, social media and podcast, you want to make sure your content is in alignment.
In 2022, content alignment will be everything and become more important than ever. We love the way this article explains why content alignment is the key to owning your industry. By integrating your marketing efforts *cough cough omnichannel* that is what will propel you to become the go-to in your area of expertise.
When we develop omnichannel strategies for our clients, we focus on an anchor piece of content. This always ladders up to our client’s individual strength, be it showing up on video, writing or podcasting. This will be the meatiest piece of content in our client’s strategy and we will then integrate that message across varying formats and marketing platforms. This ensures unified messaging and further establishes their expertise in their chosen topics.
Consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress,2019).
This approach makes sure you don’t have to reinvent the wheel each time but instead uses your longer form content, such as blogs, to create quality content for all your other channels. Remember quality over quantity, EVERYTIME!
The Recap
2022 will be the year that organic content strategies are cool again. This is a great opportunity to rework your marketing strategy to make sure that it meets the demands of your target customer.
Is it unified? Are you meeting your consumer where they are? Are you tapping into organic channels such as your blog, newsletter or Pinterest? Is your marketing approach rooted in a deeper message? Is it helping you build trust with your audience?
If you’re overwhelmed with where to start, book us for a 1:1 Intensive or 2-day VIP Day. Together we will build an aligned marketing strategy primed for the new year.
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