5 Effective Opt-in Freebie Ideas To Grow Your Email List
Before you spend hours writing high quality emails and designing an email template in Flodesk, you need to know how you plan on growing your email list.
Let’s face it. Our inboxes are way too crowded nowadays, and asking someone to give you a spot in their busy inbox is a BIG request.
So how do you convince them that you’re worthy of that spot?
You give them an irresistible gift in return.
What exactly is an opt-in freebie?
This gift, also known as an opt-in, freebie, or lead magnet, is a free product that provides an immediate solution to a problem that your target audience is currently experiencing.
Your opt-in freebie needs to be evergreen and relevant to your content or niche. It should provide an instant and tangible result for your audience.
More than helping you build and grow your email list, if done right, your opt-in freebie can help you warm up your leads and turn them into paying customers or clients!
Freebies come in different forms and styles. Let’s dive into 5 freebie ideas that you can use to grow your email list and make sales in your sleep.
Opt-in freebie ideas you can use to grow your email list
Email course
An email course is a mini version of a course and one of the most effective opt-in freebies that you can offer your leads.
You can create an email course on a relevant topic or create a mini version of your paid course.
When a subscriber opts-in to your free email course, they’ll receive a sequence of emails over the course of a specific number of days or weeks with mini lessons in each email.
Bonus tip: If done strategically, your email course can become an effective sales funnel that leads your new subscribers to buy your paid offer. At the end of the email course, be sure to upsell them by promoting your course or program and highlighting the results that they can achieve by purchasing it!
2. Printables
Everyone loves a good printable. Printables are so popular because they provide a quick solution and help us save time.
For example, a social media manager can offer a self-audit checklist for an Instagram bio that converts. Readers can print this checklist and audit their own IG bios, making sure they can check off all of the elements on the list. This is something that your subscribers can always come back to as they update their IG bios.
Some examples of printables that you can offer your readers are checklists, schedules, planner, list templates, and so much more. You can design your own printables in Canva and allow your new subscribers to download a PDF version of it.
As long as your subscribers can download it and put it to good use, you’ve got yourself a solid printable freebie!
3. Ebook
Ebooks are a great way to expand on a topic and offer more value to your readers. You can go more in-depth into a piece of content that you’ve already created, like a blog post or Instagram post.
Don’t stress about designing your ebook. You can choose one of the thousands of ebook templates that Canva offers, add in your brand colors and logo, and there you have it!
Your ebook will be in PDF format and once your readers opt-in to receive it, they’ll be able to download it and digest it at their convenience.
4. Webinar
If video content is more your thing, then creating a pre-recorded webinar where you teach a relevant topic to your audience may be the best way to grow your email list!
Instead of doing a live video every time, you can pre-record your lesson and give your subscribers access to it when they opt-in to your list. You may also offer replays so they can keep coming back to it!
The goal with a webinar is to teach your leads a new concept and position yourself as an expert on that topic. At the end of your webinar, you can also upsell them by promoting your paid offer.
5. Templates
Whether it’s pin templates for Pinterest or project management templates for Asana or Airtable, templates are a great way to help your audience gain back time.
Your subscribers can use your free templates to create content for themselves, get organized, and so much more. This is what makes them so valuable and popular!
Design your templates in Canva and allow your subscribers to make a copy of them so that they can add their own designs, colors, and fonts to make it their own.
the recap,
Email marketing is one of the best tools to nurture your leads and set up sales funnels so it’s important to use it strategically.
Creating an evergreen, relevant opt-in freebie that focuses on solving a specific problem in your audience’s lives is going to ensure that your email list is bringing in constant leads, nurturing itself, and growing your sales.
Make sure you sign up with an email service provider that allows you to set up funnels and automation sequences.
Which type of freebie will you create? Share with us the comments!
