The Exact Strategy and Mindset Behind our Business Success
We're very big on strategy here at Unruly. After all, it's what we do - help you craft the perfect marketing strategy for your business.
However, we also strongly believe that success begins in the mind. It may sound like a cliché but if you can have faith in your bigger vision (and combine that with an epic strategy), reaching your goals becomes inevitable.
In this post, we're sharing the EXACT strategy plus mindset shifts that allowed us to build our client list quickly and help countless businesses scale for revenue and profitability.
1. Cold outreach
One of the best things we did for our business in 2020 was launching without social media or a website.
Yup. Unruly Media Group didn't start on the interwebs.
Our biggest flex? We became SO comfortable and confident in selling and pitching ourselves. Therefore, we didn't place our work's value on the number of Instagram followers we had.
Don't get us wrong. Social media presence is a great way to market your business and tap into new audiences.
But we knew we delivered results to our clients, and no amount of followers was going to change that.
One of the questions we get asked a lot is, "How did you do it? How did you get clients without having a business online presence?
Cold outreach.
No, we didn't pull a Scam Likely, but we did reach out to people who seemed like potential clients, starting with the people who we admired and wanted to work with.
We contacted them and informed them about our marketing services and asked if they were interested.
Don't be afraid to put yourself out there! Your services could be exactly what another business or entrepreneur is missing or looking for.
You never know.
2. Warming up our existing network
Coming from a corporate background of 15 years, we had already established a network. And you can bet big bucks we leveraged it.
We used that network of people who were already familiar with our previous work and started making them aware of our services and pitching to them.
By using our personal LinkedIn and Instagram accounts and connecting to our friends and mentors, we were able to rapidly grow our client list last year.
Don't underestimate the power of networking.
3. Getting real specific about who our client is
The fastest way to finding clients that are a perfect fit is by knowing your audience and target client extremely well.
By having a solid foundation of your offerings and understanding your dream clients' struggles and needs, you'll be able to connect with them and serve them!
What is your dream client struggling with?
How does your product or service fix that problem?
What are some of their concerns when it comes to investing?
Why are YOU the best person to help them?
What's holding them back?
These are great questions to ask yourself if you're unclear about who your ideal client is or are stuck on what to offer them!
4. Hiring strategically
Behind every amazing business, is a kickass team holding it up.
When you're taking on clients, having a team to help you in supporting those clients can be essential.
We know trusting a part of your business to a stranger can seem terrifying. We won't lie to you, there are good hires and there are bad ones, too. It's all part of the journey! The good news? This is your biz & your dollaz! You get to make the rules.
Here are four critical questions to work through if you're considering hiring soon:
What do you need time to do that will make your biz more profitable?
Do you share similar POVs and values as the person you’re considering?
Do they fit your style of doing biz?
Do they deliver & measure up to your needs?
5. Systems & tools
Whether you’re new to online business or you've been in the game for a while, having the right systems and tools in place can support you in growing and scaling your business.
We contribute a huge part of our success to using online business tools that help us work smarter, not harder. From project management tools, to client and team communication tools, to social media scheduling tools, we sure know to pick them.
Plus, we've established systems at Unruly that allow our workflows to stay consistent no matter what team member is working on them. And, of course, ensure our clients are always well supported.
We also audit these systems regularly so they're as efficient and effective as possible.
6. Mindset
We truly believe that as entrepreneurs, developing a strong mindset is the key to a thriving business.
We face new challenges every single day, hear 5 "no's" before we hear one "yes," and get it wrong before we get it right.
Choosing thoughts that empower us and propel us forward every single day will help us meet our daily challenges as opportunities for growth.
Constantly remind yourself of that bigger vision that you have for your life and business. By doing this and committing to showing up for that bigger vision even when it feels like it's all burning down, you'll feel energized and motivated to keep striving forward.
the recap…
This is the exact strategy and mindset behind our Unruly success.
We've helped countless businesses scale and over-exceed their sales goals and e-commerce targets through an effective marketing strategy.
What can you start doing in your business now that will help you reach your goals faster? Let us know in the comments!
