5 Must-Read Marketing Books If You're Thinking Of Starting A Membership
Are you considering starting a membership in 2021?
Memberships are a great way to build MRR (Monthly Recurring Revenue) in your business while giving your audience an opportunity to be part of a private and valuable community.
In this post, we’re sharing our top 5 marketing books that will help you add a profitable membership to your product suite as well as market it successfully in 2021.
1. They Ask You Answer by Marcus Sheridan
As you embark on this wonderful new journey towards Pinterest success, the very first thing you should have in place is a strategy. Your strategy will define your goals and purpose of using the platform, not to be confused with the tactics (or actions) you will take to meet those goals.
In my opinion, this is the most fun part of the ride.
Simply ask yourself “what do I want to get out of this?” and “how will I feel successful here?” and let that be the anchor to how you approach the rest of your plan.
2. Building A StoryBrand by Donald Miller
One of the most impactful ways to drive sales and gain visibility in your business is to gain clarity around your message.
If you struggle with sharing your brand’s story consistently and incorporating it into your different offers, this book is a must-read.
Building a StoryBrand is all about getting clear on what your brand messaging is so you can attract your ideal clients.
You’ll learn about the 7 story points that lead people to buy from you, how to simplify your message, and how to effectively deliver that message across your offers and social media platforms.
If you want your membership to stand out from the rest, getting clear on the message behind it will help you get more people inside.
One of the most impactful ways to drive sales and gain visibility in your business is to gain clarity around your message.
If you struggle with sharing your brand’s story consistently and incorporating it into your different offers, this book is a must-read.
Building a StoryBrand is all about getting clear on what your brand messaging is so you can attract your ideal clients.
You’ll learn about the 7 story points that lead people to buy from you, how to simplify your message, and how to effectively deliver that message across your offers and social media platforms.
If you want your membership to stand out from the rest, getting clear on the message behind it will help you get more people inside.
3. Unconscious Branding by Douglas Van Praet
Neuroscience meets branding as you’ve never seen before in Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing.
Douglas Van Praet takes concepts from cognitive science and applies them to how we market, advertise and consume in today’s digital era.
He also highlights 7 actionable steps to create branding that makes people feel empowered about their decision to buy.
If you’ve ever been curious about how our brains process information and make the decision to buy something, this book is a great place to start.
When thinking about ways you can market your membership and other offers, consider using the Unconscious Branding approach.
4. The Membership Economy by Robbie Kellman Baxter
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue refers to the new way of providing access to your offers - through a membership.
Subscription-based offers have been taking over the game, and this book shows you how you can leverage this business shift to turn your audience members into loyal buyers.
Memberships are a great way to create recurring revenue in your business while also providing consistent value to your clients.
As you map out the details for your membership, consider The Membership Economy as your go-to source to help you choose which membership model is right for you.
5. This Is Marketing by Seth Godin
If you’re trying to build awareness for your membership or another offer organically, you’ll want to add this book to the list.
In This Is Marketing, Seth Godin talks about the importance of using marketing to solve the problem of your ideal clients.
He also emphasizes the importance of organic and positive marketing tactics such as focusing on connection rather than shining big ads in your potential buyer’s face.
This book will open up your eyes to a new way of marketing and spark marketing ideas to help you get more people inside your membership.
the recap…
In our 2021 marketing trends blog, we talked about a rise in private communities. People want to be a part of something that allows them to expand their knowledge, grow their business, and make new biz besties.
If securing recurring revenue through a membership is one of your 2021 business goals, then we couldn’t recommend these books more to equip you with the right marketing tools.
Which book are you reading first? Tell us in the comments!
